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Let people experience how HP can redefine the frontiers between work, life and entertainment.

01 The business challenge

HP has always focused on innovation. As a company, its purpose is to create useful and meaningful products that help people solve problems.

Nothing signifies this mission better than the HP Envy x2 range, a tablet and convertible PC that redefines mobility.

When HP asked us to launch the Envy x2 range, we realised that the real challenge would be educating people about what it meant for working and mobility. The HP Envy x2 range redefines the frontiers between work, life and entertainment - and we had to find a way to let people experience that.

02 The creative solution

We designed and created a ‘beach club’ in the city that gave the Envy x2 range some context, and illustrated how it redefines mobility.

The space wasn’t a branded marketing space; it was actually usable. It was designed specifically so that people could experience the value of remote working, and use HP products in that contact.

Blending work with leisure and beach with city, we created an experience that allowed people to immerse themselves in the brand.

03 The results

“The Sense team designed and built a beach club in the middle of the city for us in under 3 weeks and still exceeded our expectations. Their professionalism, strategic approach and the quality of work they deliver is way above the average agency. It was an absolute pleasure to deal with the team."

- Burson Marsteller