Sense was engaged by Google to create a series of events for the SMB marketing team. The overarching purpose was to assist the marketing team in developing a streamlined approach to their complex and busy program of events that would successfully reach all of their audience types with one umbrella design concept. Our aim was to create an environment that facilities opportunities to create and nurture customer relationships and build prospect pipelines.
We worked with the SMB team to develop a consistent creative strategy across three main events; mobile academy, retail academy and YouTube academy. In addition to these, we produced other events in this series with alternative audiences; CMO connect dinners, mobile hackathon and the digital garage roadshow. The overall event strategy was to inspire and help marketers to realise the full value of digital advertising with Google through the mobile and brand solutions.
We designed interactive solutions to highlight key messages in an immersive way. Tactics such as; AI and machine learning interactive experiences, interactive touchscreens for product demonstrations, mobile smart screens, live art walls, branded games and virtual reality experiences. The activations were not only entertaining but showcased Google’s capabilities.
Here are some of Google experiences we brought to life;
Another interactive experiment was created called ‘Giorgio cam’. this experiment was used at the retail academy event giving retailers an experience as to how AI and machine learning could be used in-store bridging the divide between the digital online world and physical shopping experience.
We also created a ‘tiny music studio’ to showcase the Mixlab chrome experiment that allows you to create music using simple voice commands.
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