Canva
Nordic Business
Forum Expo

We needed the stand to do two things brilliantly:

1. Show up with confidence for senior business leaders during expo hours.
2. Convert its VIP Evening Party placement into a moment, not just a booth.

All within a compact 6x4 (24m²) footprint, with practical requirements including demo screens, seating, storage and a private meeting space.

We designed a bespoke stand that balanced Nordic simplicity with a playful Canva edge, no white walls, a gradient-led build, and clear Enterprise branding.

We built the layout around conversion moments:

• Two screens for live demos
• A relaxed lounge zone with styling to feel welcoming and lived-in
• A private 1:1 meeting area to protect high-value conversations
• A tidy swag station with hidden storage to keep the space clean and functional

Clever messaging copy such as “Designed for Enterprise” and “Work that flows”, communicated the new Enterprise product while bringing to life Canva's playful personality

A distinctive, premium presence that positioned Canva Enterprise confidently on the expo floor among a c-level audience

A booth concept built to capitalise on the VIP Evening Party placement with an integrated activation hook to attract visitors

On-site lead generation exceeded targets, with qualified prospect engagement surpassing benchmarks across both expo floor sessions and the VIP Evening — validating the stand's conversion-focused design