Canva Nordic Business Forum Expo

We needed the stand to do two things brilliantly:

1. Show up with confidence for senior business leaders during expo hours.
2. Convert its VIP Evening Party placement (24 Sept, 7–10pm) into a moment — not just a booth.

All within a compact 6x4 (24m²) footprint, with practical requirements including demo screens, seating, storage and a private meeting space.

We designed a bespoke stand that balanced Nordic simplicity with a playful Canva edge, no white walls, a gradient-led build, and clear Enterprise branding.

We built the layout around conversion moments:

• Two screens for live demos
• A relaxed lounge zone with styling to feel welcoming and lived-in
• A private 1:1 meeting area to protect high-value conversations
• A tidy swag station with hidden storage to keep the space clean and functional

To make the VIP Evening Party window count, we added a “sweet” drawcard — extending the Canva “Suite Shop” concept into a pop-up moment designed to increase dwell time and pull-through.

Messaging anchored on “Designed for Enterprise” and “Work that flows”, brought to life through the environment, the guest journey and Canva's personality

A distinctive, premium presence that positioned Canva Enterprise confidently on the expo floor

A welcoming hub designed for demos, sales conversations and hosted meetings

A booth concept built to capitalise on the VIP Evening Party placement with an integrated activation hook to draw guests in