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youtube / brandcast 2017

youtube / brandcast 2017

4.5 million australians over the age of 18 each spent an average of 20 hours 59 minutes on youtube in july 2017. youtube needed us to create an event that informed marketing and media professionals about it's value. the average ad viewability in australia was 94% and whats more incredible, is that 95% of all youtube ads were watched with the sound on. thats huge. it had to be impressive, it had to be entertaining and it had to be memorable

here is how we did it

this was the second consecutive year delivering this event. we had 1700 marketing and advertising people at this event, taking over moore park's hordern pavilion and royal hall of industries. guests were greeted at the red carpet with champagne and the chance to meet youtube stars before being ushered by our brand ambassadors into the hordern pavillion for the show.

the show

there are 65 australian youtubers that have more than 1 million subscribers and we had three of them included in the show. performances by creator for change ambassador l-fresh the lion and musician mike tompkins entertained the guests while beauty vlogger wengie joined the impressive lineup of speakers. the show was hosted by waleed ally and featured industry leaders like the ceo of omnicom media group, the cmo of nab and jason pellegrino, the md of google australia

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social


we created a custom light installation to entertain guests while they walked from the hordern pavillion to the royal hall of industries, after the show. the socials went crazy as the music and lights entranced those underneath it. guests then arrived into an awesome space where a live mural wall was being painted, a photo booth was setup and a wall of 6 second advertisements was on display, a dj, floating on an elevated youtube logo played tunes while stalls served food and drinks. we partnered with bondi harvest to setup a food truck that served food from a custom menu they designed for the brandcast.

after bellies were filled and thirsts were quenched, everyone could hardly contain their excitement leaving the rhi, walking/running back under the light instillation, grabbing party glasses and taking their position to see the one and only sir elton john perform back in the hordern pavillion

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we ended the night with an intimate performance by sir elton john

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