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01 The brief

We have worked with Sony Interactive Entertainment as their event agency for the past 10 years and they came to us to throw a 20th Anniversary Party for Playstation.

The brief needed to incorporate both the past and the future to demonstrate Playstation's strong brand equity and leading role in the gaming industry.

02 Here's how we did it

We balanced the historical and futuristic elements through entertainment and design to celebrate what is a universally iconic brand, all brought to life at Sydney's famous industrial Cockatoo Island. 

Impactful and unique set designs and futuristic installations were a key element in the creative treatment. We brought game characters to life, zombie bar tenders served guests drinks, mesmerising dancers and food trucks that together, helped us deliver on the brief and throw a celebration that was both memorable and experiential.