Google G-Station Retail Experience
Educate / Entertain / Convert
Our mission was to set up an experience where retail sales associates can be trained on the new products and features and be entertained while they do so. We had to show superiority and how easy the products are to use.
We needed to convert people from retail associates into Google brand ambassadors.
Scrap the boring roadshow demonstrations. We wanted to capture hearts and minds and give the people an experience to remember. With a focus on premium design and personalised user experience we created a multi-sensory event in Melbourne and Sydney that told an immersive brand story through interactive engagement and storytelling.The space
Installations that demonstrated product stories were designed to welcome people into the world of Google. We built a 3d freestanding ‘lens wall’ for people to test out the impressive camera on the Pixel. We also designed and built a ‘mood booth’, a structure that guests entered and experienced how the Google home can ‘create a mood’ by changing the environment. guests could say “OK Google, set the mood to party” - the lights would change, dance music started to play and a bubble machine turned on. We created a unique display cart that featured different products and testing stations.Dance
Client Liaison, Furnace and the Fundamentals, Alice Q were just some of the big names that provided tunes that had the people in full dance mode. They all integrated the Google home into their show (demonstrating product functionality in an immersive environment- tick).
The brand experiences in Sydney and Melbourne resulted in genuine engagement between the brand and the audience.
We secured brand advocacy and achieved both shareable content and a deeper understanding of Google products.