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Restructure the festival, work with vivid Sydney to meet their investment criteria and develop the strategy & creative design behind the delivery of the festival as a whole.

01 The business challenge

The complexity and format of the event has grown exponentially over the years. Expanding in size, scale and opening up to even more product categories of design.

We have a long standing partnership with Good Design Australia, one of the most prestigious design awards in the world that showcases the best in design and innovation at both a national and international level.

Good Design Awards came to Sense to design and deliver a design festival featuring a unique public exhibition, judges awards, good design exchange, vivid exhibition and awards ceremony.

02 The creative solution

We took over the Overseas Passenger Terminal in Sydney, using the lower ground as a public exhibition for finalist’s designs and the upper level for the awards ceremony.

The public exhibit was styled to feel like retail space using wood pallets, separated into categories and placed intentionally to offer an exciting flow of the product displays. We maximised attendance as foot traffic was high due to having the display open during Vivid - the world renowned light exhibition. 

Coordinating a partnership between Vivid and the Good Design Awards, we were able to consult on sponsorship offerings within the awards event itself but also negotiated sponsor and marketing benefits/opportunities via the inclusion as part of Vivid, Sydney.

We helped the organisation maximise outreach through media, marketing spend, festival website, social media and an industry database. 

03 The results

Leveraged the Vivid, Sydney foot traffic 1.7m

Social media reach of 150k

65k unique visitors to the Good Design Awards website

Media reach of 5.7m

7,500 visitors to the public exhibition


“We have worked with many event production companies over the years – sense blows every single one of them out of the water. They created a very clear vision for our event and followed through in spades to deliver a spectacular and magical event that our guests are still raving about. Their methodology is as professional as it gets and they truly understand how to work to a challenging budget and brief. They have a very unique process that gave us piece of mind throughout the event journey and allowed our team to get on with our jobs and not worry about anything. I can’t wait to work with them again”

- Brandon Gien