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As we plunge ahead into a new year of experience design, we've curated the latest and greatest in experiential and innovative design. From top-tier hybrid experiences and campaigns, to the forefront of web 3 tech; we're here to spill the tea on the coolest things we’ve seen lately. Join us in our collective awe at some of the best sustainable and human-centred design creations, mind-blowing immersive experiences, artists, cultural hotspots and everything else that has left us absolutely drenched in inspiration. Here's our top 5. 🚀 

1. Marshmallow Laser Feast - ACMI

Arts and Culture

ACMI's summer exhibition Marshmallow Laser Feast: Works of Nature runs from 23 Nov 2023 - 14 Apr 2024. Featuring large-scale screen works, interactive experiences and guided meditation, visitors are invited to go on a sensory journey from the roots of a majestic Amazonian tree to the cells inside the human body and galaxies above. Watch below. 


2. Netflix 3D Hologram Experience - SXSW

Branded Experiences

At South by Southwest, Netflix showcased its upcoming series "3 Body Problem" with a groundbreaking sci-fi presentation that captivated audiences. Spectators flocked in large numbers to witness the countdown amid billowing smoke, leading to the unveiling of the trailer through an impressive 3D illusion. Watch below. 














3. Lady Gaga x Dom Perignon 


La Rinascente hosted a theatrical storefront display for Lady Gaga x Dom Pérignon, translating the video campaign 'The Labor of Creation' into a mesmerizing window display. Set in a monastery in Hautvillers, the abstract dance piece celebrated the shared dedication to craft and hard work in both Lady Gaga and Dom Pérignon’s history, showcasing a simple yet beautifully effective collaboration. Watch below.














4. 50 Queens   

Hybrid Digital + Physical Experience

Women make up less than 5% of public statues in most countries. Denmark is no exception. Of Copenhagen’s 101 statues, 70 are men, 26 are animals, and only 5 are women. To right this wrong, Accenture Song Denmark created a temporary monument and lasting testament to the importance of women, manifested in 50 empty pedestals surrounding the statue of King Christian V. QR codes led to an experiential journey in Instagram, guiding people through the city, while listening to the women’s untold stories exactly where they happened. In the end, the 50 queens even got a visit from Her Majesty the Queen herself.

Watch more here.


5. Spotify Japan - Sound Tour

Hybrid Digital + Physical Experience

We’re familiar with sightseeing, but what about soundseeing? Blending local sound and culture in a fresh, modern way, Spotify launched Sound Tour - a specially curated experiences scattered throughout Japan. Inspired by spatial and environmental elements, local artists crafted installations replicating the gateway to each experience - a Spotify Code. Once scanned through a mobile device, the Spotify app would trigger audio content that would compliment what passer-by's would be seeing. Watch more below. 

Watch here