Voice assistants are only scraping the surface of its user potential. However knowing how to incorporate voice technology into your brand experience can present key benefits in your business’ marketing strategy.
It’s becoming more common for the mainstream market to engage with voice commands and response. Smart assistants like Google Home, Alexa and Siri use voice control. We’re now using voice technology as a part of our everyday lives; at home, in the car, to pay our bills, and to find where to go next. Hospitals are even using virtual nurses to advance the outdated alert systems and one-button line of communication between nurses and patients.
This technology presents many key benefits for enhancing your brand experience so it’s valuable to understand how the market is using this tool and how your brand can activate these opportunities.
Everyday Utilisation of Voice
Most of us are familiar with voice assistants like Siri, Alexa and Google Assistant, however the market for voice technology goes beyond these four personas. From turning the music on in your living room to searching for the nearest cafe open near you, voice commands have become a part of everyday life.
At home we now have the ability to create a fully connected smart home. In the car we’re able to activate and control different features. We can pay our bills. All by simply using our voice.
Brands across automotive, retail, hospitality, and tourism are all taking advantage of the benefits available from voice marketing. Even the accessibility and flexibility of using voice control for music continues to evolve to make your playlists and favourite artists readily available.
Voice Technology Trends
Predictions have been made that by 2025 at least 50% of searches made will be made by voice. According to Google, 72% of people in 2017 who owned a smart speaker said that their devices were used as a part of their daily routine.
People are commonly using voice technology for:
- General search
- Time management
- Location services
An interesting idea was proposed by the World Economic Forum in an article earlier this year. With a prediction that there will be more voice assistants than humans in the world by 2021, World Economic Forum suggests that in the future voice assistants will become coaches, counsellors and even friends. We’re continually moving toward a world when technology and brand experience is completely customisable.
Using Voice Technology To Enhance Your Brand Experience
At the end of the day, voice technology is customer-centric. It was created to solve or improve human issues and it’s all about making life easier for your customer and audience. So while voice technology provides many benefits for everyday life it can also be used to optimise and enhance your brand experience.
Create efficiency and streamline administration with the use of voice technology. This could be implemented in the check-in/ticketing process or to automate the customer experience and assistance at exhibition stalls.
Or perhaps progress further by creating customisable experiences with responsive headset technology. The Museum of Old and New Art (MONA) in Tasmania provides an immersive art experience by integrating a digital app that feeds art information through headset audio rather than having to read a didactic on a wall. Imagine partnering this technology with a voice assistant… Visitors would be able to interact with the exhibition, asking questions about the installations on what they’re really interested in. The gallery could then understand what aspects of the exhibition visitors were interested in and adapt their content accordingly. Completely interactive and responsive.
With many organisations using their foresight to predict more personalised, emotionally charged experiences we can expect the next decade to present limitless opportunities for what we’ll be able to do for your events and brand experiences with voice control.