Sense Group Welcomes New Business Director and Creative Director, Pioneering "Experience Reimagined"

Sense Group, Australia's leading experience design agency, is delighted to introduce Cameron Zoglmeyer-Ross as Business Director and Jordana Johnson as a new Creative Director. Their strategic and creative expertise will propel Sense Group's commitment to delivering immersive experiences that seamlessly merge the physical, digital, and virtual worlds, bringing their newly revealed mantra "Experience Reimagined" to life.

Cameron Zoglmeyer-Ross joins Sense Group as Business Director, bringing a wealth of experience from his previous role at global creative agency Imagination, where he worked with high-profile brands such as Telstra, Commonwealth Bank, Samsung, and Mastercard. With his strategic business acumen and deep understanding of the digital landscape, Cameron will play a crucial role in shaping Sense Group's focus on crafting world-class experiences. His appointment exemplifies the company's commitment to attracting top talent to drive a future-forward approach to experience design.

Jordana Johnson assumes the role of Creative Director at Sense Group, harnessing her expertise in brand experience and narrative driven film production having worked with notable clients in her previous roles such as Stan, Amazon Prime, Adobe & Nike. Johnson's unique combination of talents for storytelling, art and design will elevate Sense Group's creative capabilities across its range of experience design services. Her broad creative lens of experience will enable the agency to create captivating brand stories as the connective thread for holistic experiences that unite the physical, digital and virtual worlds.

"We are thrilled to welcome both Cameron and JJ to the Sense team," expressed Mark Bennedick, Director of Sense Group. “As part of the company’s evolution, these appointments will really help us deliver on our new approach ‘Experience Reimagined’. We want to unlock value for businesses by building and engaging B2B and B2C communities through the production of spaces, moments, worlds and content to reposition brands for growth in the extended world.” said Bennedick.

"Cameron's strategic acumen and infectious enthusiasm, combined with Jordana's exceptional storytelling prowess, will enable us to push the boundaries of experience design. Together, they will play a pivotal role in making sure our clients don’t get left behind as audiences increasingly fragment and challenge their expectations around engaging with brands."

The combined expertise of Cameron and Jordana will empower Sense Group to deliver immersive experiences that resonate with today's digital-native audiences, breaking new ground in the world of brand experiences.

"I am honoured to join Sense Group, a company renowned for its innovative experience marketing solutions and commitment to client success," said Cameron Zoglmeyer-Ross. "I firmly believe the power of experience is the key to unlocking the brand’s full potential. I look forward to working closely with the talented team at Sense Group to push boundaries and deliver extraordinary experiences."

"As a Creative Director, I am always excited to collaborate with the talented people to reimagine the possibilities of experience design," stated Jordana Johnson. "Working with Sense to deliver what is a totally new way of thinking about how we can reimagine experience is an amazing challenge for me. I think we’re going to enable brands to connect with audiences on a whole new level across all the places people now live in both the physical, digital and even virtual worlds."

Sense Group has worked with and continues to deliver experiences for renowned companies such as Google, Uber, YouTube, Giant, and PlayStation.