Google has a reputation for accessibility and helpfulness but many people wouldn't realise some of the extensive cultural initiatives Google undertakes. Great Sporting Land launched as a part of Google Arts & Culture to create accessibility around the history of Australian sport and show Australians that they care about the sporting community.
Google’s Arts & Culture app features more than 11,000 archived images and videos, and more than 100 original sporting stories from partners including the AFL, National Portrait Gallery and Bondi Surf Life Saving.