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youtube / brandcast 2016

the brief

the youtube team at google came to us to create their flagship event, to both entertain and inform professionals about the value of youtube in connecting audiences with brands. 

here is how we did it

we took over the royal hall of industries and the hordern pavilion, hosting 1300 marketing and advertising executives to showcase the power of youtube for business. the event had 3 components. the first was a presentation show featuring key speakers such as youtube creator casey neistat in the hordern pavilion (hp), followed by the second component which was in the royal hall of industries (rhi), where the guests enjoyed food, drinks and entertainment. finally, the guests were moved back into the hp to watch an intimate show by international artist, iggy azalea

we connected the two venues with a custom light and sound tunnel

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the light tunnel

we designed and built a light and sound tunnel connecting the rhi and hp, creating an impactful experience that gained huge social media traction. the music that played whilst guests walked through was synced with the light expressions

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part 1 | the show

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part 2 | the royal hall of industries

the light tunnel carried through the doors of the rhi, welcoming guests into a youtube space that full of neon, a dj, a 360 photobooth, two bars and 'my cupcake addiction' and 'how to cook that' creator stations. 

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part 3 | the concert

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