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playstation / 20th anniversary

the brief

we have worked with sony interactive entertainment as their event agency for 10 years. sony came to us to throw a 20th anniversary party. we needed to incorporate both the past and the future to demonstrate playstation's strong brand equity and leading role in the gaming industry.

here is how we did it

we balanced the historical and futuristic elements through the entertainment and the design to celebrate what is a universally iconic brand. impactful and unique set designs and futuristic installations were a key element in the creative treatment. we brought game characters to life, had zombie bar tenders, incredible dancers and food trucks that together, helped us deliver on the brief and throw an awesome party



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