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hp / beach club

the brief

hp is a technology company that operates in more than 170 countries around the world. they explore how technology and services can help people and companies address their problems and challenges. hp applies a new thinking and ideas to create more simple, valuable and trusted experiences with technology.

they came to us to launch the envy x2 range; a full performance laptop and tablet in one, printer and desktop. we needed to create an environment for guests to unwind and enjoy the latest in hp technology. 

here is how we did it

to promote the new envy x2, we built an urban beach that was used as the ultimate inner city work space. guests were invited to sip on fresh coconuts, relax on daybeds and enjoy free wifi at customs house forecourt. we had luxury lounging areas, a custom bar and of course, a lifeguard to add to the realistic beach feel. 

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a unique brand experience

the beach club was fitted out as a fully functioning outdoor workspace where people could work, relax and socialise on a beach in the middle of sydney's cbd. the club was utilised as a multi-purpose space with day and night events for various media, clients and partners of was open to the public, giving hp’s brand maximum exposure whilst promoting the new product. in just a three week lead time, sense designed, built and delivered a unique experience in the heart of the city

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life is good on the beach | hp

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