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google / pixel launch

launching the newest tech

the highly anticipated google pixel needed a launch that would live up to the hype. google approached us to create a top secret tech event for guests to showcase a live streamed, global launch as well as a media lifestyle event a few weeks later. the delivery centred around exhibiting the unprecedented personalised user experience and premium design of the phone. our challenge was to not only achieve this but also to bring the key features of the phone to life in an engaging, impactful way

Google Pixel Australia Launch Event Sydney Credit Daniel Boud 17

here is how we did it | tech event

guests were picked up in black suvs at 2:00 am and dropped off at a secret location to view a presentation and experience the features of the new phone. we setup a comfortable, sleek theatre style viewing environment for guests and the presentation was live streamed so as to launch the product at the same time all over the world. we created unique demo zones for guests to test the camera capabilities on the phone, the daydream vr headset that is compatible with the pixel and the impressive voice activated google assistant

Google Pixel Australia 1
Google Pixel Australia 1 Google Pixel Australia 1
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media and lifestyle launch

the team took over the three blue ducks in roseberry and created interactive environments with tailored content to give the guests an opportunity to truly experience the product features after a short presentation. we had a guided virtual reality installation booth where guests could try out new headsets with the pixel. guests were invited to take photos and experience the impressive camera low light capabilities in both a custom flower room and in a mirrored light booth. we also built a google assistant demo where guests could get hands-on with the assistant and their conversations mirrored and displayed onto large format LCD screens for everyone to view.

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Google Pixel Australia 5
Google Pixel Australia 5 Google Pixel Australia 5
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Google Pixel Australia Launch Event Sydney Credit Daniel Boud 15 Google Pixel Australia Launch Event Sydney Credit Daniel Boud 15
Google Pixel Australia Launch Event Sydney Credit Daniel Boud 15 Google Pixel Australia Launch Event Sydney Credit Daniel Boud 15
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Google Pixel Sydney Launch 19 October Credit Daniel Boud 099 Google Pixel Sydney Launch 19 October Credit Daniel Boud 099
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Google Pixel Sydney Launch 19 October Credit Daniel Boud 120 Google Pixel Sydney Launch 19 October Credit Daniel Boud 120
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Google Pixel Australia 4

our team delivered an event that offered strong user engagement with not only the product but with the google brand, sparking excitement and interest around the pixel phone

each guest was gifted with a pixel phone which they had an opportunity to setup at the expert bar on their way out.

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Google Pixel Sydney Launch 19 October Credit Daniel Boud 024 Google Pixel Sydney Launch 19 October Credit Daniel Boud 024
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