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google / google home

the product


google needed us to come up with a unique event that lived up to the hype around australia’s first official voice-activated smart assistant - the google home. the device is designed to make one’s life easier and we needed to successfully show off all the incredible things the google home could do.

Google Home

here is how we did it

we put the product in a real home environment to authentically exhibit the benefits and uses. the audience included lifestyle press and social influencers for young families, so we took over this beautiful industrial style home and designed it so that guests could walk through it freely and try the product themselves. along the way guests could learn about the impressive features in real life situations and we also curated demonstrations by google personell to explain the device and its amazing abilities. the key was in the subtle details around the space 

Google Home Google Home

turning a home into a google home

we created an environment that not only spoke product but to the google brand. the product demos felt unstaged and this allowed people to imagine the device in their own homes and think about how it would satisfy their own needs and make their own lives easier. 


the space felt like a real home

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of course, we ended with a party

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we see ourselves as part of the bigger picture. google has sold over 6 million home speakers since mid-october. that is about 1 google home per second

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